Shopify & VR Solutions
ColourLiving
ColourLiving is a premium European home furniture retailer that specializes in bespoke, high-end designs tailored to a distinctive lifestyle. With a focus on curating luxurious living spaces, ColourLiving seeks to inspire and elevate the everyday lives of its customers.
Their mission is not just to provide furniture but to offer a complete lifestyle experience that encourages curiosity, creativity, and a fresh perspective on daily living. By thinking beyond conventional home-styling, they aim to transform spaces into personal sanctuaries where comfort, elegance, and individual expression meet. Through their carefully selected pieces, ColourLiving nurtures a refined sense of style and purpose, shaping how people live and enjoy their homes.
Deliverables
General sales performance reduction
The sales performance of ColourLiving faced a decline as customers traditionally prefer viewing furniture in physical showrooms. However, due to the COVID-19 pandemic, there was a noticeable drop in foot traffic as customers were less inclined to visit stores in person. ColourLiving aimed to undergo a digital transformation by integrating e-commerce and virtual showroom solutions to address this. These digital innovations encourage higher engagement through virtual home previews and ultimately boost sales performance.
VR solutions on its website
ColourLiving’s innovative use of VR technology in their enterprise platform allows customers to virtually explore 3D models of furniture and interior designs, addressing challenges such as product unavailability or limited in-store visits. This immersive experience eliminates spatial limitations and provides a realistic sense of each piece. With interactive features, customers can click on specific spots within the virtual showroom to reveal key product details such as brand, origin, and product descriptions, along with a “shop now” button that directs them to the purchase page.
This integration enables consumers to make informed decisions even without physically visiting the showroom, enhancing customer convenience and satisfaction. The solution also provides flexibility in customization, allowing ColourLiving to offer tailored designs to a broader target audience, reflecting its premium market positioning.
To maximize reach, ColourLiving extends its digital presence across multiple user-generated content platforms such as YouTube, Facebook, and Instagram, promoting customer engagement and amplifying brand visibility through social media interactions. These platforms help the company tap into a wider audience, encouraging active participation from customers and enhancing promotional efforts.
In essence, the VR solution bridges the gap between traditional in-store experiences and digital convenience, fostering a seamless, interactive, and engaging shopping experience for ColourLiving’s luxury furniture clientele.
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